The Content Practice Blueprint Workshop
Build the practice you were meant to lead
A self-paced online course for content strategists, UX writers, content designers, and the product and marketing professionals ready to do this work sustainably — with AI as your partner.
Coming soon · Get early access
About the course
What you'll learn to do
The content practice landscape is changing fast. This workshop gives you the frameworks, tools, and AI-powered workflows to build a content strategy practice that's sustainable, scalable, and impossible to ignore.
You'll leave with:
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A business case your stakeholders can't dismiss
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Cross-functional relationships that actually stick
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Frameworks and governance that scale with you
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AI prompts you can use starting day one
Learn at your own pace, with optional opportunities to go deeper with Natalie directly.
Whether you're a content designer, UX writer, strategist, or a marketing or product professional looking to build a sustainable, AI-informed practice — this course was built for you.
Get on the list
Be the first to know
The workshop isn't live yet — but you can get early access, a founding student discount, and updates as we build.
Founding students get:
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First access when the course launches
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A special launch discount
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Input on what gets built next
No pressure. No spam. Just the good stuff.
About Natalie
Your instructor
Natalie Marie Dunbar is the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice (Rosenfeld Media) and founder of The Content Practice Architect. She has spent her career helping content professionals build practices that last — and this workshop is the most direct expression of that work yet.
This course is built on the book that started it all. From Solo to Scaled: Building a Sustainable Content Strategy Practice by Natalie Marie Dunbar is available now at Rosenfeld Media, Amazon, Barnes & Noble, and Bookshop.org.